culture jamming is the use of a company logo, campaign or ad by independent extremists to completely change the meaning or connotation that it previously portrayed to a negative one. These acts can irreversibly affect a company and it's image. Some examples include;
ipod/iraq: this disturbing image has completely changed the connotation that the ipod advertisement was suppose to have
http://4.bp.blogspot.com/_c8BLgIFPhn8/SwLmO8RQlMI/AAAAAAAAACk/MiHsteTkz3k/s1600/abughraib.jpg
gap/hitler: this really quite random and just unnecessary culture jam is comparing buying from GAP to supporting hitler.
http://www.lipmagazine.org/images/gap_hitler.jpg'
another clear and well know culture jam is that of jammer Jonah Perreti who used the Nike symbol to stir debate on sweatshop child labor and consumer freedom. Perreti made public exchanges between himself and Nike over a disagreement. Perreti had requested custom Nikes with the word "sweatshop" placed in the Nike symbol. Nike, of course, disagreed. Once this story was made public over Perreti's website it spread world wide and sparked the conversation and dialogue about Nike's use of sweatshops.
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